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| 18 juni, 2018

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Spotify går i samarbete med Coca Cola

Spotify går i samarbete med Coca Cola
Sebastian Plengier Ehrnfelt

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iPad-app än så länge, tyvärr. Men istället så gick Spotify ut med att ett nytt samarbete med AT&T, Coca Cola, Intel, McDonalds och Reebok är på gång.

Det är samarbetet med Coca Cola som är de största i sammanhanget och det kommer att bli en global reklampelare för musiktjänsten Spotify.

Så här sa grundaren Daniel Ek under evenemanget:

This is a really exciting day for us. We are partnering with one of the most known brands in the world. This isn’t just like any partnership for us. We don’t even do big partnerships at Spotify, but I can’t think of any brand that has the same amount of ubiquity as Coke, so I’m glad that we can expand together. This partnership, the really cool part about it, is the fact that this has been an evolution: a young tech company partnering with a 125-year old company isn’t something you’d normally see. But we found that Coca Cola understood what Spotify was about, and embraced the whole idea we have about sharing across the world. From Spotify’s perspective, this partnership is just as important as our deal with Facebook.

Daniel Ek meddelade att applikationen för iPad fortfarande håller på att utvecklas.

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